Matrix Premier - Search Strategist

About Matrix Premier

Matrix Premier is owned and operated by Michael Riedeman. Learn more about Michael on LinkedIn. Michael has overseen SEO analysis and strategy implementation for four of the world's top 500 Internet retailers, including Motorcycle Superstore, Yankee Candle US & UK, The Golf Warehouse (TGW), and two segments within Orvis. These were not Matrix Premier clients; the last three were subcontracted via another agency. Previously employed as SEO Coordinator at Motorcycle Superstore, Michael managed the corporate SEO program earning over $40 million per year with over 1 million unique visitors per month.

Michael also managed the SEO Web Copywriting team for Musician's Friend, a top-50 Internet retailer. That team posted Web product copy for Guitar Center, Music 123, Giardinelli, Woodwind Brasswind, and Musician's Friend sites. Michael has also managed SEO strategy and implementation for many other small and mid-sized companies, driving more traffic, conversions, and revenue. Michael's experience has spanned a broad range of SEO skills across a wide spectrum of industries.

At Matrix Premier, we offer search analysis and optimization with personal attention to each client. We work diligently to earn our clients long-term success. An integral part of our success results from ongoing, open interactions with our clients to learn their goals and expectations, and to become familiar with their services and product lines.




  • I worked with Michael for 2 years on His knowledge of SEO is impressive and was a tremendous asset to our growth. From a collaboration standpoint he was an excellent partner – he worked to understand the dynamics of our business and effectively communicated initiatives that would make the greatest impact on our site’s performance. Overall, I would highly recommend working with Michael in any SEO related initiative.
  • - David Cook, Director of Marketing at BOGS Footwear
    (Michael subcontracted with Bogs through another firm)

  • I've had nothing but positive experiences in working with Michael as he provided SEO consulting for Aside from offering sound SEO advice, I am most impressed with Michael's drive and determination to perform. Michael truly cares about his work and the outcomes. He constantly looks for opportunities for improvements and communicates his thoughts clearly and with actionable direction. These qualities shine through in every interaction I've had with him. Without hesitation, I would highly recommend Michael to anybody.
  • - Brian Tozer, E-Commerce Analytics Manager at - The Golf Warehouse
    (Michael subcontracted with TGW through another firm)

  • I am not sure where Michael cultivated his skills but I noticed that he was an incredible strong copywriter. As he took on more responsibility within the department, his commitment to analytics and finding trends was his strengths in his search optimization career. Most of his recommendations were challenged with resistance but ultimately his analysis was found to have merit. Michael is a a leader in that he can establish his own beliefs with data that he collects and holds his ground during the presentations of his findings. I find this rare and valuable in a "yes sir" world.
  • - Daniel Wells, Founder, & former SEO Strategist for Motorcycle Superstore

We have experience optimizing websites in the following industries:

  • Musical Instruments
  • Live Sound & Recording Equipment
  • Motorsports & Protective Motorcycle Apparel
  • Alternative Health
  • Apparel
  • Footwear
  • Baseball Equipment
  • Soccer Equipment
  • Golf Equipment
  • Candles, Fragrances, & Air Fresheners
  • Web Development Services
  • Outdoor Adventure Recreation & Rafting
  • Sports Injury Education
  • Wholesale & Decorative Fabrics
  • Language Education & Tutoring
  • Textbook Publishing
  • Business Law & Paralegal Studies
  • Lake Weed Control Tools

Contact Matrix
web search engine optimization strategies professional organic seo services seo tools list search engine optimization blog articles
Real Time Analytics