Matrix Premier - Search Strategist

SEO Tools List

This SEO tools list covers the main SEO tools that we regularly use.

SEO Toolbars

  • Moz Bar - Check site domain authority, mozRank, mozTrust, links, root domains and more.
  • RDS Bar - Based out of Russia, this tool has over 50 functions for tracking website and web page metrics.
  • SEOToolbar - Includes rank checker, feed reader, keyword research, SEO x-ray, link stats & highlighting, site age.

Search Analytics

  • Google Analytics - This free program is one of the most widely-used SEO tools, providing Google data on audience stats, marketing channels, customer acquisition, and conversion. Premium version has deeper data on the customer journey, actionable insights, & remarketing.
SEO Tools

SEO Tools - Suites and Platforms

  • Google Webmaster Tools - Check links to your site, search queries, crawl errors, indexing issues, and site warning message.
  • Bing Webmaster Tools - Learn user searches on Bing, get demographic data, explore backlinks, submit your sitemap, and augment keyword research.
  • SEOClarity - A lot of customizable actionable insight data, reporting, content analysis, rank tracking, and SEO recommendations.
  • Moz Pro - Tool set with On-Page Grader, Analytics, FreshWeb Explorer, Rank Tracker, Keyword Difficulty, Crawl Test.
  • Raven Tools - Tools for managing and reporting on your online marketing.
  • BrightEdge - Reporting, rank tracking, and automated recommendations for SEO, content, and social media.
  • SERPStat - Keyword research, analytics, ad analysis, competitor resarch, rank tracking, page audits, create infographics.
  • Bruce Clay SEO Toolset - Keyword stats tool, check site crawlability, page analyzer, link analysis, and more.

Research Tools

  • SEO Book Keyword Tool, Keyword Revealer, and KW Finder - Three tools worth checking out for keyword search volume research data.
  • SpyFu - Another great tool for competitor keyword research, and site ads usage research.
  • Google Trends - Find out what people are searching for on Google as you compare the popularity of search phrases.
  • Internet Archive Wayback Machine - Answer "What did this site used to look like?" by checking this massive archive.
  • AdWords Google Preview - Preview Google ads without racking up impressions charges.
  • SEM Rush - Contains many tools like keyword mining, competitor comparison, keyword tracking, and keyword difficulty.
  • Adwords Keyword Planner - This used to be the best tools for keyword research but now search volume data is listed in broad ranges... not very useful anymore.
  • SEOquake - SEO tool for checking site backlink stats; keyword density; no-follow links; page info, age, and other metrics.

Search Engine Algorithm Tools

Site Crawlers

  • Screaming Frog Guide - Ideas for how to apply Screaming Frog to identify site issues.
  • Xenu Link Sleuth - Powerful crawler crawls all links on your site and reports on status codes, content type, and page size.

Sitemap Creators

Google Guidelines Information

Site Quality Tools/Checkers

SEO Tools
  • Google Analytics Checker - Check your whole site for Google Analytics code or AdWords code in one click.
  • Feed the Bot - Check how well your site follows Google webmaster guidelines.
  • BrowSEO - Text-based browser.
  • SEO Browser - Another text-based browser.
  • WebPageTest - Run a website speed test world-wide and get speed optimization recommendations.

Design Tools

  • Encycolorpedia - Find color schemes and gradients, name HTML color codes, palette generator, web safe colors.

Developer/Coding Tools

Meta Tag Tools

Link-Related Tools

  • Open Link Profiler - A backlink profile review tool - the free version provides quite a bit of data.
  • AHREFs - This is the best tool for analyzing backlinks to your site, charts with new and lost links, link quality, and anchor terms.
  • moz OpenSiteExplorer - Check out the top backlinks to your site, anchor text, page and domain authority, and filter.
  • SEO Majestic - Get a breakdown of backlinks and anchor text, trust flow and citation flow charts.
  • Dead Link Checker - Checks for broken links on your website.

Local SEO Tools List

Social Promotion Tools

  • followerWonk - Analyze Twitter and social follower segments; graph and track social media metrics.
  • Let us know if you have any favorites that you think should make our SEO tools list!

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